• luca turin

Alexandria II (Xerjoff) * woody fruity

Xerjoff is an Italian firm, situated along the bullshit continuum somewhere between Creed and Roja Dove, but with less access to perfumery talent than the former and less retro heft than the latter. When Italians do cynical, they do it properly. The website video of founder Sergio Momo expatiating about eternal beauty, in various locations rented for the day, is a gem. The perfumes are mostly vile and cheap-smelling, the packaging design eye-wateringly vulgar, the prices stellar. This one retails for £495 at Harrods. It is a dismal fruity thing slashed across the face by a repellent woody amber. LT

sample kindly sent by Xerjoff.

This review will be included in the next edition. Click here for the 2018 guide.

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